El cuerpo masculino en el cine mexicano como mecánica productiva del ocio y la distensión

Abstract

The cinema as a cultural product is devoured by the masses, consecrates and solemnizes the generalized social forms. The consumption, is subject to the evolution and transformations of the demand, the cinematographic industry promotes and tries to satisfy the preferences of the spectators, taking into account the demographic factors, sex, age, class, layer, etc. The Mexican cinema from the end of the Fifties, faces economic problems, the films had become a tired, routine product devoid of creativity and imagination. The cinemas of other countries gave renovation signs. The women whom would be incorporated to the remunerated work acceded in the decision of the consumption of the cinema, preferring the foreign cinema, with the consequent admiration by the Anglo-Saxon and European actors. The national cinematographic industry decided to undertake new ways in its productions. The exhibition of feminine bodies with little clothes or naked totals was not profitables, and therefore they did not offer a guarantee in the ticket offices the national cinema begins to incorporate to the masculine body, by means of young actors, as strategy of conquest of new niches of consumption. The masculine body is the desire object.